The back chair was actually launched a couple of weeks ago and we immediately had an order for 27 from a company looking to upgrade their office seating within a tight budget. This was quickly followed by further sales which clearly demonstrated the manufacturer had designed an excellent product. Having listed the chair on the B2B website we could see no reason why we should not discount its full retail price to below £200.00 and offer as few options as possible. The client feedback gave us sufficient comfort to also list the chair on our main specialist website http://www.backchairs-direct.co.uk/ as a budget back chair. Essentially the pricing model we have adopted means we are giving away the inflatable lumbar support, the seat slide and an upgrade from standard height adjustable arms to ones with forward/backward sliding armpads.
This chair has opened the door for us into the corporate market at a wholesale pricing level, knowing that it is UK manufactured offering far superior components to cheaper imported ergonomic seating.
