BCD Launches New Back Chair 007

We are pleased to be in a position to finally offer what we believe to be a very high quality Office Back Chair within our ergonomic seating range. Following the launch of our new B2B corporate website http://www.officeposturechairs,co,uk/ this year, we asked our manufacturer to exclusively design and build a high quality back chair for a competitive price that we could list on the new website.  We jointly decided to offer a purpose built back chair incorporating inflatable lumbar & a seat slide, so that the chair would suit a broad range of users within  an average height/weight range.

The back chair was actually launched a couple of weeks ago and we immediately had an order for 27 from a company looking to upgrade their office seating within a tight budget. This was quickly followed by further sales which clearly demonstrated the manufacturer had designed an excellent product.  Having listed the chair on the B2B website we could see no reason why we should not discount its full retail price to below £200.00 and offer as few options as possible.  The client feedback gave us sufficient comfort to also list the chair on our main specialist website http://www.backchairs-direct.co.uk/ as a budget back chair. Essentially the pricing model we have adopted means we are giving away the inflatable lumbar support, the seat slide and an upgrade from standard height adjustable arms to ones with forward/backward sliding armpads.

This chair has opened the door for us into the corporate market at a wholesale pricing level, knowing that it is UK manufactured offering far superior components to cheaper imported ergonomic seating.